Howler Brothers

About Howler Brothers

Howler Brothers is an Austin-based apparel company founded around a shared love of surfing, fly fishing, travel, Western wear, music, and outdoor culture. Rather than fitting neatly into one category, the brand combines influences from coastal life, classic surf and skate style, and vintage Western clothing. Its designs are intended to work across settings - from time on the water or a trail to casual everyday wear - and are known for pairing practical details with distinctive patterns and strong visual character.

The company is especially recognized for its pearl-snap shirts, including the H Bar B Snapshirt, along with other woven styles such as the Pescador Shirt, Crosscut Deluxe, and Gaucho shirts. Shorts, boardshorts, technical fishing shirts, hats, jackets, and fleece layers are also central to its product line; the Horizon Hybrid shorts and Bruja Boardshorts have been among its notable offerings. Howler Brothers became well known for bringing more personality to outdoor apparel, using limited seasonal releases, artist collaborations, bold prints, and Western-inspired details to distinguish its clothing from the more uniform look common in technical outdoor gear.

Reselling Strategy

With strong demand, sell-through rates, and resale prices, Howler Brothers should be an automatic pickup for resellers.